The way people choose where to live has changed. In the past, prospects relied on brochures, property signs, or word-of-mouth referrals. Today, the first stop for most renters is social media.
In fact, more than 70% of renters say they check a community’s social presence before booking a tour. That’s why social media influence has become a powerful tool in the multifamily industry—not just for attracting prospects, but also for building trust, creating community, and driving retention.
1. Social media is the new front door.
Before walking into your leasing office, prospects are scrolling through Instagram feeds, TikTok tours, and Facebook events. This is where they form their first impressions.
2. Authenticity builds credibility.
Today’s renters trust authentic voices over sales-driven messaging. Whether it’s a lifestyle influencer showcasing your amenities or residents sharing real experiences, authenticity turns curiosity into action.
3. Influence extends your reach.
Partnering with local influencers gives your community exposure to entirely new audiences. Their content doesn’t just look appealing—it feels trustworthy because their followers already value their opinions.
4. Connection fuels retention.
Social media doesn’t stop once a lease is signed. Communities that highlight resident stories, celebrate milestones, and promote events build loyalty. That sense of belonging often translates into renewals.
👉 The takeaway: In a competitive leasing market, social media influence is no longer optional. It’s a strategic advantage that can directly impact occupancy, NOI, and long-term resident satisfaction.
Ready to turn social influence into signed leases?
At Collide Partners, we help multifamily communities harness the power of social media and influencer marketing to attract renters, build trust, and boost retention.
Let’s connect and create a strategy that keeps your community top-of-feed and top-of-mind.